Grata Searches Companies — AlphaLens Searches What They Actually Build
Grata is a strong outbound search engine for private companies. AlphaLens goes deeper — indexing 12 million products, the things companies actually build and sell. That means you find opportunities that company-level databases structurally miss. Add automated deck-to-CRM processing and Web Agents that research live sources, and you get a platform that handles inbound and outbound.
Grata indexes companies. AlphaLens indexes products — 12M+ in the past year. Same market, fundamentally different unit of analysis.
Grata's sweet spot is middle-market outbound: founder-owned businesses, ownership status, verified contacts, and NAICS-level classification. If your workflow is 'build a list of PE targets and launch a sequence,' Grata is purpose-built for that.
Where it runs out of runway: no inbound deck processing, no Web Agents for live research, no API, CRM sync is a paid add-on, and search stays at the company level. AlphaLens searches at the product level, automates the full pipeline, and includes API and CRM integration in every plan.
How AlphaLens and Grata Actually Differ
| Feature |  | Grata |
|---|---|---|
| What it is | Agentic sourcing & triage platform | Private company search engine for outbound deal sourcing |
| Inbound deck processing | Native. Drop a DocSend/Pitch.com URL — auto-extract, enrich, create CRM entity | None. Grata is an outbound-only tool — inbound triage is entirely manual |
| Search | Semantic search across 12M+ indexed products from 10M+ tracked companies — the only platform that indexes live product-level data at scale. Search by what products do, not company categories or NAICS codes. | Strong keyword and ML-powered search across 19M+ private companies — a genuine strength, especially for middle market and lower middle market |
| Custom due diligence | Deploy Web Agents that answer your bespoke questions with cited sources, formatted to your CRM field constraints | Agentic Search queries their internal database only — cannot go live on the internet to answer custom questions |
| CRM integration | Native field-level sync to Affinity, Attio, Salesforce, HubSpot — included in every plan | Salesforce, HubSpot, DealCloud — but full CRM integration is a paid add-on tier, not included in base plans |
| Coverage approach | White-glove onboarding: bring your data, we learn your market, guarantee coverage parity, and fine-tune our indexing to your thesis. No other platform does this | 19M+ private companies globally — broad database, historically US-heavy with EU expansion ongoing (UK, Germany, France, Australia added in 2025) |
| Pricing model | Credit-based, starting at $1K/mo. No per-seat fees. Full API access included | Per-seat annual contracts, $10K–$100K+/yr depending on team size. CRM integration and API are add-on tiers |
| Chrome Extension | Deep company intelligence on any website or LinkedIn page — team, growth metrics, products, funding, similar companies in one click | Chrome extension available for basic company lookups in-context |
| Funding data | Real-time funding signals powered by AI agents, proprietary data, and community partners — a continuously refreshed flywheel with global coverage | Funding history present for venture-backed companies; stronger on ownership structure and sponsor status than raw funding signals |
| API access | Full API included in every plan — no separate tiers between web app and API | No public API — confirmed absent from their product offering |
| Contact data & outreach | Not our primary focus — we surface company and product intelligence, not executive contact sequences | Verified executive contact data for 8M+ private company decision-makers, with built-in outreach tooling. A genuine strength for outbound-first teams Grata strength |
| Middle market private company depth | Strong on funded startups and growth-stage companies; lighter on bootstrapped, founder-owned, non-sponsored businesses | Deepest coverage in the market for founder-led, bootstrapped, and non-sponsored middle market companies — including ownership status, revenue estimates, and EBITDA multiples Grata strength |
| Conference & event attendee lists | Not a feature we offer | Searchable conference and trade show attendee lists — useful for pre-event deal sourcing and relationship mapping Grata strength |
Your Pipeline Today vs. Your Pipeline on AlphaLens
- 1Receive deck via email or DocSend
- 2Read it manually — Grata can't help with inbound
- 3Search Grata for the company
- 4Manually enter findings into CRM (paid tier)
- 1Build a search in Grata
- 2Export list to CSV or CRM (paid add-on tier)
- 3Manually enrich each company from other sources
- 4Research DD questions yourself — Agentic Search is database-bound
AlphaLens handles both motions in a single system. Inbound decks are auto-parsed, enriched, and pushed to your CRM. Outbound searches run daily, feeding new matches into the same pipeline. No manual steps, no context-switching.
Built for the way you actually work
Search That Thinks Like You Do
Grata is genuinely excellent at outbound search for private companies — especially in the middle market. But Grata indexes companies. AlphaLens has indexed over 12 million products in the past year — the actual things companies build and sell. This is an architectural difference, not a marginal improvement. When you search at the product level, you find opportunities that company-level databases like Grata structurally cannot surface, no matter how good their ML-powered matching becomes.
All searches can be saved with alerts, and results export to CSV with one click.
12 Million Products Indexed — and Counting
Grata indexes 19 million companies — names, descriptions, industries, ownership status. AlphaLens indexes products — the actual things those companies build, sell, and bring to market. With over 12 million products indexed in the past year alone, this is a fundamentally different unit of analysis. Companies are containers. Products are what the market actually trades on.
Don't just find companies in a space — find every product competing in it. Map a vertical by what tools do, how they're positioned, and who they target. A company Grata classifies as 'manufacturing software' might have three distinct products serving completely different markets. Product-level indexing sees all three.
A company tagged 'Enterprise Software' in Grata might be the market leader in AI-powered compliance tooling for fintechs. Product-level indexing finds them. NAICS-based classification doesn't.
12 million products indexed in the past year, continuously updated. No competitor — including Grata — has attempted this. It is AlphaLens's deepest structural moat and the reason our search returns results that simply do not exist in company-level databases.
Product-level search is available on every AlphaLens plan, including API access.
Agentic Triage, Enrichment & Research
Grata's Agentic Search is a meaningful step forward — it understands context and draws on their database intelligently. But it can't leave the database, and it doesn't triage, route, or score for you. AlphaLens gives you a pipeline that does all of this automatically: every company is scored for priority, routed to the right team or stage, enriched with deep entity data, and then handed to Web Agents that go live on the internet to answer your most specific DD questions.
Coverage Built Around You, Not Everyone
Grata's 19M+ company count is genuinely impressive in the US middle market. But coverage thins fast outside North America, and there's no mechanism for you to shape what gets indexed. AlphaLens flips that model: we build coverage around your thesis, not the other way around.
End-to-End Workflow Automation
Grata is a tool you use to go find deals. AlphaLens is a system that runs your pipeline — inbound and outbound — automatically.
Sourcing → triage → enrichment → scoring → CRM routing. End to end.
Real-time ocean and air freight market intelligence
Benchmarking and analytics across 200,000+ freight lanes. Data-driven procurement tools and market monitoring.
The company offers real-time ocean and air freight market intelligence solutions with benchmarking and analytics capabilities. The company provides data-driven procurement tools and market monitoring services across 200,000+ freight lanes, enabling rate analysis and performance optimization.
Products (3)
- Ocean IntelligenceReal-time ocean freight rate benchmarking and market analyti…
- Air IntelligenceReal-time air freight rate benchmarking platform combining p…
- Carbon Emissions IndexData solution that tracks and analyzes carbon intensity of g…
Growth & signals
Latest funding
- Private Equity$9.3M2025-09-23Investors:Apax Partners
- Series D$80.0M2022-09-13Investors:Lugard Capital Limited, Apax Partners
Digital freight forwarder and customs broker with real-time visibility and analytics for ocean and air freight.
Real-time visibility platform for ocean, air, truck, and rail freight with predictive analytics.
Online freight marketplace and rate benchmarking for international shipping.
A Chrome Extension That Goes Deep
Both platforms offer a Chrome extension — but the depth is different. AlphaLens surfaces the full competitive landscape around any company you're browsing, including similar products, growth metrics, and funding signals, in a single click.
- Full company profile — team, incorporation details, addresses
- Growth metrics — headcount trends, web traffic, social following
- Product data and descriptions
- Funding history
- All similar products in the market — navigate to any of them instantly
It's like having an analyst tab open for every company you encounter online.
Transparent and team-friendly
Grata is priced on annual per-seat contracts, with quotes typically ranging from $10,000 to $100,000+/yr depending on team size and required features. CRM integration — one of the core reasons people buy Grata — is a paid upgrade tier, not included in the base plan. There is no API.
AlphaLens is credit-based, starting at $1,000/month. Your entire team shares a generous credit pool — no per-seat fees, no artificial access gates. Full API and CRM integration are included in every plan.
Credit usage — you only pay for what you use
Included in every plan — no add-ons
- Full API access — same capabilities as the web app
- Native CRM integrations with granular field-level mapping
- Chrome Extension
- Saved searches with real-time alerts
- CSV export
- Pipeline automation
When Grata Might Be the Right Choice
We believe in being straightforward about this. Many of our customers use AlphaLens alongside Grata — using us for top-of-funnel velocity and pipeline automation, and Grata for deep-dive financial diligence later in the process.
Middle market & lower middle market private company depth
Grata's strongest suit. If your thesis centers on founder-owned, bootstrapped, or non-sponsored businesses in the $5M–$500M revenue range, Grata has invested heavily here — ownership status, revenue estimates, EBITDA multiples, and sponsor history. This is genuinely differentiated data that AlphaLens doesn't prioritize.
Verified executive contact data at scale
8M+ verified contacts for private company decision-makers, with built-in outreach tooling. If a core part of your workflow is running multi-touch email sequences to founders and CEOs, Grata combines the targeting and the outreach in one place. AlphaLens is not an outreach platform.
Conference & event attendee lists
Searchable attendee data from industry conferences and trade shows, allowing teams to identify who's attending and find relevant targets before they show up. Useful for in-person deal sourcing and relationship development — not territory AlphaLens covers.
NAICS classification depth for lower middle market
Grata's ML-trained industry classification system goes deep into sub-verticals — distinguishing commercial contractor CRMs from generic CRMs, state/local government software from enterprise SaaS. For outbound campaigns targeting niche industrial verticals, this granularity saves hours of manual list cleaning.
Frequently Asked Questions
See AlphaLens in Action
Book a 15-minute demo and see how AlphaLens automates your sourcing pipeline — from inbound deck to enriched CRM entry.
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