All Comparisons
Compare vs. CB Insights

CB Insights Curates Reports — AlphaLens Indexes the Entire Product Layer

CB Insights has analysts curate market maps. AlphaLens has indexed 12 million live products — the actual things companies build and sell. You get a search layer that's always current, never gated behind an analyst's update cycle, and an automated pipeline that turns inbound decks into enriched CRM entries without manual work.

TL;DR

AlphaLens indexes products at scale — 12M+ in the past year. CB Insights indexes companies and assigns them to analyst-curated categories. Different architecture, different results.

CB Insights is genuinely strong on packaged research: sector reports, market sizing, competitive landscape maps, and the annual lists that get forwarded to boards. If circulating pre-built briefings to leadership is a core workflow, they do it well.

Where it breaks down: the AI chat (Mosaic) is database-bound and widely underwhelming, there's no inbound deck processing, no field-level CRM sync, and coverage thins outside US venture-backed tech. AlphaLens fills those gaps with product-level search, Web Agents that research live sources, and end-to-end pipeline automation.

Side-by-Side

How AlphaLens and CB Insights Actually Differ

Feature
AlphaLens
CB Insights
What it is
Agentic sourcing & triage platform
Market intelligence & analyst research platform
Inbound deck processing
Native. Drop a DocSend/Pitch.com URL — auto-extract, enrich, create CRM entity
None. Manual read → manual search → manual CRM entry
Search
Semantic search across 12M+ indexed products from 10M+ tracked companies — the only platform that indexes live product-level data at scale. Search by what products do, not curated category trees.
Keyword search with proprietary taxonomy; strong for browsing curated categories, weak for bespoke queries
Custom due diligence
Deploy Web Agents that answer your bespoke questions with cited sources, formatted to your CRM field constraints
Pre-packaged analyst reports; Mosaic AI chat for database queries — limited to their data model, frequently cited as shallow
CRM integration
Native field-level sync to Affinity, Attio, Salesforce, HubSpot
CSV exports; API available but complex to configure and expensive
Coverage approach
White-glove onboarding: bring your data, we learn your market, guarantee coverage parity, and fine-tune our indexing to your thesis. No other platform does this
Curated coverage of venture-backed companies globally; strong on US, weaker outside major hubs
Pricing model
Credit-based, starting at $1K/mo. No per-seat fees. Full API access included
Annual enterprise contracts, typically $50K–$100K+/yr. Sold primarily to corporate strategy and innovation teams
Chrome Extension
Deep company intelligence on any website or LinkedIn page — team, growth metrics, products, funding, similar companies in one click
No standalone Chrome extension
Funding data freshness
Real-time funding signals powered by AI agents, proprietary data, and community partners — a continuously refreshed flywheel with global coverage
Funding data present but secondary to their research layer; can lag weeks behind actual events
AI / chat assistant
Web Agents that go live on the internet to answer bespoke questions — not limited to our database
Mosaic AI: answers questions about their internal database only; widely considered underwhelming relative to the product's positioning
Analyst reports & market maps
Not our format — we surface live company and product intelligence, not pre-packaged research briefs
Flagship strength. High-quality sector reports, market sizing analyses, and visual market maps that are easy to circulate internally and present to leadership
CB Insights strength
Corporate innovation benchmarking
Not our focus — we're built for investment workflows, not enterprise strategy benchmarking
Strong tools for corporate R&D teams tracking startup activity in adjacent sectors, benchmarking innovation spend, and mapping ecosystem players
CB Insights strength
API access
Full API included in every plan — no separate tiers between web app and API
API available but treated as a premium add-on with separate configuration requirements
Workflow

Your Pipeline Today vs. Your Pipeline on AlphaLens

Inbound
CB Insights
  1. 1Receive deck via email or DocSend
  2. 2Read it manually — CB Insights can't parse decks
  3. 3Search CB Insights, browse analyst reports if they exist
  4. 4Screenshot or export data, manually enter into CRM
Outbound
CB Insights
  1. 1Browse curated market maps by analyst taxonomy
  2. 2Export companies from a report to a spreadsheet
  3. 3Manually enrich — Mosaic AI hits its limits fast
  4. 4Copy-paste findings into CRM, hope nothing's stale
vs. AlphaLens

AlphaLens handles both motions in a single system. Inbound decks are auto-parsed, enriched, and pushed to your CRM. Outbound searches run daily, feeding new matches into the same pipeline. No manual steps, no context-switching.

Discovery
"Generative AI"
Alerts
A
Alpha Co
Monitoring
+14% Headcount
Swipe inputs →
AGENTS_ACTIVE
Live Feed
Salesforce
HubSpot
CRM Sync
Attio
Affinity
Weekly.csv Ready
What Makes AlphaLens Different

Built for the way you actually work

Search That Thinks Like You Do

CB Insights organises the world into curated category taxonomies maintained by analysts. AlphaLens has indexed over 12 million products in the past year — the actual things companies build and sell. This is an architectural difference, not a feature gap. Analyst-curated categories are always a step behind what the market is actually doing. Product-level indexing captures what exists right now.

Organization-level search:Describe the kind of company you're looking for in plain English. "B2B SaaS companies automating compliance for European fintechs" returns meaningfully similar results — not keyword matches against a rigid taxonomy.
Product-level search:Search across 12M+ indexed products — the only live product index at this scale. "AI-powered invoice reconciliation tools for mid-market accounting firms" surfaces specific products, not just parent companies. Map competitive landscapes by what products do rather than which analyst category they've been assigned to. Discover companies that CB Insights' taxonomy misses because their market map hasn't been updated to reflect the full product offering.
ICP-level search:Reverse-engineer the tech stack for a specific vertical. "What tools do primary school teachers use for classroom management?" — and get structured, actionable results.

All searches can be saved with alerts, and results export to CSV with one click.

Describe your ideal target...
K

12 Million Products Indexed — and Counting

CB Insights indexes companies and assigns them to analyst-curated market maps. AlphaLens indexes products — the actual things companies build, sell, and bring to market. With over 12 million products indexed in the past year alone, no platform gives you a more granular or more current view of what the market actually looks like.

Competitive landscape mapping at the product level

Don't just find companies in an analyst category — find every product competing in a space. Map a vertical by what tools do, how they're positioned, and who they target. No waiting for an analyst to update a market map.

Discover companies that curated taxonomies miss

A company absent from CB Insights' 'AI in Healthcare' market map might be the most capable player in clinical decision support tooling. Product-level indexing finds them. Curated category maps don't.

The only live product index at this scale

12 million products indexed in the past year, continuously updated. No competitor has attempted this. It is AlphaLens's deepest structural moat — and the reason our search returns results that CB Insights' taxonomy cannot surface.

Product-level search is available on every AlphaLens plan, including API access.

Agentic Triage, Enrichment & Research

CB Insights gives you analyst reports and a chat assistant that can't leave their database. AlphaLens gives you a pipeline that triages, routes, scores, enriches, and researches — automatically. Every company that enters your pipeline is scored for priority, routed to the right team or stage, enriched with deep entity data, and then handed to Web Agents that go live on the internet to answer your most specific DD questions.

Triage & routing:Inbound companies are automatically scored against your criteria and routed to the right pipeline, team, or stage — no manual sorting.
Entity enrichment:Every company is enriched with firmographic data, growth signals, headcount trends, web traffic, and funding history — structured and mapped to your CRM fields.
Web Agent research:Define bespoke DD questions — 'What ERPs does this integrate with?', 'Who are their top 3 competitors?' — and Web Agents go live on the internet to find answers from real sources with cited references. Mosaic AI is limited to their database. Web Agents have no such boundary.
CRM-formatted outputs:Every enrichment and Web Agent answer is formatted to match your CRM field constraints and logged automatically. Your CRM stays clean without manual data entry.
Enrichment
6
Vercel
Pricing
Compliance
Stripe
Pricing
Compliance
Supabase
Pricing
Compliance

Coverage Built Around You, Not Everyone

CB Insights' coverage reflects what their analysts have had time to curate — strong in US venture-backed tech, thinner everywhere else. AlphaLens takes a fundamentally different approach: we learn your market, build coverage around your thesis, and keep it current.

White-glove onboarding:Bring your existing portfolio, your target list, your watchlist — we ingest it all. Then we work with your team to develop an in-depth understanding of your market and what you're looking for. We guarantee coverage parity from day one and continuously fine-tune our indexing efforts to your requirements. No other platform in this space offers this level of onboarding.
Dedicated niche indexing:Interested in a vertical that CB Insights' analysts haven't mapped yet? We deploy agentic and human-driven indexing specifically for your investment thesis — building out the relevant subset of the market in days, not waiting for an analyst to schedule a report.
Continuous freshness:We commit to dedicated, periodic searches in your target space. Your pipeline data stays fresher than any curated database that updates when analysts get around to it.

End-to-End Workflow Automation

CB Insights is a place you go to read research. AlphaLens is a system that runs your pipeline.

Inbound automation:Deck submitted → auto-ingested → parsed → enriched with growth data → DD questions answered by Web Agents → fully synced to your CRM in the right stage. Zero human touchpoints.
Outbound discovery:Saved searches connect directly to pipelines. Set up a daily search — matching companies automatically enter your pipeline, get enriched, and get routed to CRM. Every morning, your pipeline is updated before you've opened your laptop.

Sourcing → triage → enrichment → scoring → CRM routing. End to end.

xeneta.com
Xeneta Xeneta

Real-time ocean and air freight market intelligence

Benchmarking and analytics across 200,000+ freight lanes. Data-driven procurement tools and market monitoring.

AlphaLens

Xeneta

Oslo, Norway

View full profile on AlphaLens

The company offers real-time ocean and air freight market intelligence solutions with benchmarking and analytics capabilities. The company provides data-driven procurement tools and market monitoring services across 200,000+ freight lanes, enabling rate analysis and performance optimization.

Stage
Private Equity
Funding total
$146.5M
Founded
2012

Products (3)

  • Ocean Intelligence
    Real-time ocean freight rate benchmarking and market analyti…
  • Air Intelligence
    Real-time air freight rate benchmarking platform combining p…
  • Carbon Emissions Index
    Data solution that tracks and analyzes carbon intensity of g…

Growth & signals

Headcount
232+0.4%
Open jobs
13-0.1%
Web traffic
93.2K+8.4% qoq
LinkedIn followers
26.3K+1.4%

Latest funding

  • Private Equity$9.3M
    2025-09-23
    Investors:Apax Partners
  • Series D$80.0M
    2022-09-13
    Investors:Lugard Capital Limited, Apax Partners
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A Chrome Extension That Goes Deep

Visit any company's website or LinkedIn page. One click gives you everything your team needs, right where you're already browsing. CB Insights has no equivalent.

  • Full company profile — team, incorporation details, addresses
  • Growth metrics — headcount trends, web traffic, social following
  • Product data and descriptions
  • Funding history
  • All similar products in the market — navigate to any of them instantly

It's like having an analyst tab open for every company you encounter online.

Pricing

Transparent and team-friendly

CB Insights

CB Insights is sold as an annual enterprise contract — typically $50,000–$100,000+/yr — aimed at corporate strategy teams and innovation labs at large companies. Per-seat pricing and add-on modules for API access are standard. It's a budget line that requires procurement approval.

AlphaLens

AlphaLens is credit-based, starting at $1,000/month. Your entire team shares a generous credit pool — no per-seat fees, no artificial access gates.

Credit usage — you only pay for what you use

Search result1 credit / item
Company profile2 credits
Product profile2 credits
Person profile2 credits
Funding round2 credits
Deck ingestion40 credits
Entity enrichment2 credits / field
LLM question5 credits
Visual Engine question10 credits
Web Agent question20 credits

Included in every plan — no add-ons

  • Full API access — same capabilities as the web app
  • Native CRM integrations with granular field-level mapping
  • Chrome Extension
  • Saved searches with real-time alerts
  • CSV export
  • Pipeline automation
Honest Assessment

When CB Insights Might Be the Right Choice

We believe in being straightforward about this. Many of our customers use AlphaLens alongside CB Insights — using us for top-of-funnel velocity and pipeline automation, and CB Insights for deep-dive financial diligence later in the process.

Analyst reports & market maps

CB Insights' flagship product is high-quality sector research: market sizing, competitive landscape maps, trend reports, and the annual lists (Unicorns, AI 100, etc.) that get forwarded to boards. If your workflow involves circulating pre-packaged research internally or presenting sector overviews to leadership, CB Insights is genuinely good at this. It's not territory AlphaLens is trying to cover.

Corporate innovation benchmarking

Purpose-built tools for enterprise strategy teams tracking startup activity in adjacent sectors, benchmarking R&D investment, and mapping ecosystem players across industries. If you're a corporate innovation or M&A team doing broad landscape work, CB Insights has the right product format.

Structured taxonomy browsing

CB Insights has invested heavily in curating sector taxonomies. If your team wants to browse 'all players in the conversational AI for healthcare space' across a well-maintained category tree, their UI is designed for that kind of structured discovery.

Pre-packaged briefing content

The CB Insights newsletter and Briefings product surface curated signals and research digests. For leadership teams that want market intelligence delivered as readable summaries rather than a search tool, that's a workflow fit AlphaLens doesn't replicate.

FAQ

Frequently Asked Questions

See AlphaLens in Action

Book a 15-minute demo and see how AlphaLens automates your sourcing pipeline — from inbound deck to enriched CRM entry.