AlphaLens Terms of Service
Last Updated: September 27, 2025
Welcome to AlphaLens
The purpose of these terms (the "Terms") is to establish requirements for the use of the AlphaLens competitive intelligence platform and all related services (the "Service") provided by Deckmatch, Inc., doing business as AlphaLens ("AlphaLens," "we," "us," or "our").
These Terms form a binding legal agreement between you and the legal entity you represent ("you," "your," or "User") and AlphaLens. The use of "Terms" also includes the agreement which you enter into by accepting these Terms. In addition, an agreement between you and AlphaLens may comprise an order for the Service and a Data Processing Agreement, as applicable.
By accessing or using the Service, you agree to comply with these Terms, any rules and guidelines included in your account, in the Service and posted on AlphaLens's website at the time of such use, as well as AlphaLens's Privacy Policy. These Terms include a mandatory arbitration provision and class action waiver in Section 13, which affects your legal rights.
If you are an individual and are entering into the Terms on behalf of a legal entity (such as a company), you represent and warrant that you have due authorisation from the governing body of such entity to enter into these Terms and to bind such entity to all of the terms and conditions of these Terms. By the use of "you" below, is also understood the entity you represent.
Please read the Terms carefully, as they form the requirements for the Service with your rights and obligations, and retain a copy of the Terms for your records.
For questions regarding these Terms, contact us at contact@alphalens.ai.
1. Definitions
In these Terms, "API" means the application programming interface provided by AlphaLens for programmatic access to the Service, subject to specified rate limits. "Credits" means the usage units that govern access to the Service, where different actions consume different amounts of Credits. "Data" means the information, analytics, and intelligence available through the Service, including our proprietary database of 12+ million products and companies. "Workflow Templates" means pre-configured automation templates for use with third-party services. "Work Product" means materials you create that incorporate limited Data from the Service in accordance with these Terms. "Beta Features" means features labeled as "beta," "preview," or "experimental," which may not be fully tested or reliable. "Content" means any data, information, documents, and any other material that is uploaded, recorded, or otherwise made available in conjunction with the Service, including the result of using the Service such as information and data resulting from analysing content provided to the Service.
2. Eligibility and Account Requirements
2.1 Age and Authority
You must be at least 18 years old to use the Service. You represent and warrant that you have the legal capacity and authority to enter into these Terms. If you are entering these Terms on behalf of an organization, you represent and warrant that you have authority to bind that organization to all of the terms and conditions of these Terms.
2.2 Account Registration and Security
To gain access to and use the Service, you will be required to provide an email address and to create login credentials (collectively, "Login Information") to enable an account. Within the Service, you must provide additional information which is required.
All required registration information that you provide to AlphaLens must be current, complete, and accurate and must be kept up to date within the Service or by notification to AlphaLens on a prompt, timely basis. You agree that AlphaLens may act in reliance, without investigation, upon any of your Login Information. Notwithstanding the foregoing, AlphaLens may require you to change your Login Information if such Login Information is inconsistent with the terms of these Terms or information provided when you register for the Service.
You are solely responsible for all activity occurring in your account under your Login Information. You must keep your Login Information confidential and must not share your Login Information with third parties. Any person using your Login Information is conclusively deemed to have actual authority to use the Service and consequently access the Data and Content, and is deemed authorised and approved by you. You hereby agree to indemnify, defend, and hold AlphaLens harmless from any claims or damages arising from or relating to any such use.
If you intend to authorise employees and other persons to use the Service through your account, you agree to cause all other persons who access the Service through your account to comply with these Terms.
You must immediately notify us of any unauthorized use of your account or security breach. We reserve the right to suspend or terminate accounts we reasonably suspect are accessed by unauthorized parties.
2.3 Account Restrictions
Each individual or organisation shall maintain only one account unless additional accounts are expressly authorised under a subscription agreement. Creating or benefiting from multiple accounts to circumvent Service limitations constitutes fraud and a material breach of these Terms.
We employ technical and behavioral detection methods, including but not limited to device fingerprinting, IP analysis, and behavioral patterns, to identify linked accounts. Violations may result in immediate termination of all associated accounts without notice and may be reported to authorities. Systematic commercial exploitation through multiple accounts may result in legal action for damages, including investigation and enforcement costs.
2.4 Geographic Availability
The Service is available globally except in countries subject to U.S. trade restrictions. It is you as a user who is responsible that the Service is legal and used within the law where the Service is used.
3. The Service
3.1 Description of the Service
The Service comprises a competitive intelligence platform that provides semantic search across products and companies, enabling users to conduct market research, competitive analysis, and related activities. The Service analyses and processes information to generate output in reports and structured data, which can be integrated with workflows.
The Service is described in more detail on the AlphaLens website or in materials provided by AlphaLens, with requirements for using the Service.
3.2 Subscription and Access
Access to the Service requires a paid subscription. Information on subscription tiers, pricing, and payment terms is provided to you by AlphaLens or when registering for accessing the Service. AlphaLens requires payment in advance of accessing the Service.
3.3 Scope of License
Upon payment of the applicable fees for the Service, you are granted a limited, worldwide, non-exclusive, non-transferable, non-assignable, non-sublicensable, and revocable license to access and use the Service for your internal business purposes. This license is for the sole purpose of enabling you to use the Service, subject to these Terms.
The Service is licensed and not sold to you solely for your use under the terms and conditions of these Terms and the license granted herein. AlphaLens retains all rights to the Service as described in the Intellectual Property Rights section. This license does not include resale, sublicensing, or redistribution of the Service or Data except as expressly permitted.
3.4 Permitted Uses
You may use the Service to research and analyse competitors for internal business intelligence, generate competitive intelligence reports for use within your organisation, and export Data that is visible through the Service subject to API and Credit limits. You may access our API within your allocated Credits and limits, use our Chrome extension and Workflow Templates as intended, and incorporate limited, insubstantial portions of Data into external presentations with attribution stating "Source: AlphaLens.ai". You may create derivative insights based on Data for internal strategy and import Data into your CRM or internal systems solely for your organisation's operational use.
3.5 Credits and Usage Limits
Credits reset according to your subscription cycle and do not roll over. Rate limits apply per account, not per API key, and all usage methods including API access, browser extensions, and workflow integrations count against Credits. Your subscription tier determines your Credit allocation and rate limits, as described on our pricing page or in your subscription agreement. Upgrades to higher tiers with increased limits and features are available.
3.6 Beta Features
We may offer Beta Features from time to time. These are provided as-is, may change or be discontinued at any time without notice, and may not meet the same reliability or security standards as the rest of the Service.
3.7 Third-Party Integrations
We may make available functionality allowing you to integrate other services into the Service, such as exporting information and data from the Service to third-party services. Usage of such services will be governed by the terms applicable to the integrated services used.
4. Prohibited Uses
You shall not, and shall not permit others to, create or use multiple accounts in violation of these Terms, use bots, scrapers, or automated means to exceed normal human use, or manually copy or extract substantial portions of Data. You are prohibited from building or offering competitive intelligence products using our Data, reselling, redistributing, or sharing account access or Data, and caching Data to avoid API calls or Credit use.
You shall not train or test machine learning or artificial intelligence systems with our Data without our prior written consent, impersonate any person or entity, or circumvent or disable Credits, limits, or security measures. Using the Service to manipulate markets or engage in deceptive practices is prohibited, as is reverse engineering, decompiling, or disassembling the Service. You shall not violate any applicable laws or third-party rights.
You agree not to knowingly provide any corrupted files, trojan horses, viruses, worms, or any other similar data, programs, or software that may damage, expropriate, intercept, or interfere with the Service, any data, information, property, or system of another person. You shall not interfere with or disrupt, or attempt to do so, the access of any user, host, or network, or by scripting the creation of Content in such a manner as to interfere with or create an undue burden on the Service or its users.
You may not use the Service to substitute for AlphaLens products or to compete with us.
4.1 Audit Rights
We may review your use of the Service to confirm compliance with these Terms. You agree to cooperate with compliance reviews and reimburse our costs if material violations are found. Reviews will be conducted reasonably and without undue disruption.
AlphaLens does not generally monitor activity occurring in connection with the Service. However, if AlphaLens becomes aware of any actual or possible violations by you of any provision of these Terms, AlphaLens reserves the right to investigate such actual or possible violations and may, at its sole discretion, immediately terminate these Terms with you, or may change, alter, or remove Content, in whole or in part, without prior notice to you.
5. No Investment Advice Disclaimer
The Service is not investment advice. We are not an investment advisor, broker-dealer, or fiduciary. Data available through the Service, including valuations, funding rounds, and performance metrics, is informational only and should not be relied upon for investment decisions.
You are solely responsible for your investment decisions. Past performance does not guarantee future results. You should consult with qualified financial professionals before making any investment decisions.
6. Intellectual Property Rights
6.1 AlphaLens's Rights
All rights, title to, and interest in the Service, excluding the Content you provide, are and will remain the exclusive property of AlphaLens. The Service and its content are protected by copyright and other intellectual property rights in the country you reside as well as under international treaties on intellectual property rights.
AlphaLens owns all rights, title, and interest in and to our database of 12+ million products and companies, our algorithms including semantic search and analytical methods, the Service's software, technology, and infrastructure, our trademarks, trade names, and logos, and our trade secrets and confidential business information. No rights are granted except as expressly provided in these Terms.
All brand names, product names, trade names, domain names, graphics, logos, service marks, and trademarks relating to the Service are the property of AlphaLens or affiliates of AlphaLens providing functionality or services as part of or connected to the Service, and you are prohibited from using these for any purpose without AlphaLens's prior express written consent. AlphaLens and its affiliates retain all rights, titles, and interest in and to the above-said, including all intellectual property rights, which are not to be removed, added to, or altered in any way or to remove copyright notices or other proprietary rights or marks associated with or included in the Service.
Upon the expiration or other termination of these Terms, inclusive due to termination caused by your breach of the Terms, this license will immediately and automatically cease except to the extent that Content is stored or otherwise retained by AlphaLens if AlphaLens has a right or obligation to store the Content. However, you are bound to and accept not to use any intellectual rights of AlphaLens also after the termination of the Terms, regardless of basis for termination.
6.2 Your Content
You, as a user of the Service, retain all rights to Content provided to the Service for processing. You confirm that you are the owner or authorised user of all Content related to your use of the Service.
By submitting Content to the Service, you grant AlphaLens, or must procure that you grant AlphaLens the necessary right, also from a third party which has rights to the Content, a limited license to use, process, and store your Content to provide and improve the Service. We will not share your Content with competitors or use it beyond Service provision. We may collect anonymised, aggregated usage data to improve the Service.
As you provide Content, including documents, to the Service, you are also responsible that the Content provided to the Service or the use of the Service does not infringe any rights, including any intellectual property rights, of any third party, and that you have the right to include the Content into the Service.
You agree and accept that neither AlphaLens nor any of its affiliates shall be liable for any Content or the access, recording, storage, or other use by AlphaLens thereof, including documents uploaded and possible result of processing information in documents uploaded and any infringement of another third party's rights, including without limitation rights of privacy, intellectual property, or data protection.
AlphaLens bears no responsibility or liability for the deletion or accuracy of any Content or processed documents or other output of the Service. You are aware of and accept that any information provided to the Service will be processed and analysed, and interpreted, by machines and must be used with caution and not relied on without further assessment. AlphaLens is not liable for the failure to store, transmit, or receive transmission of any Content, whether or not processed by the Service, or the security or privacy of using the Service. AlphaLens bears no responsibility for Content that is deleted or not available from the Service, and it is your obligation to make and keep back-up copies of any or all Content.
6.3 Copyright Infringement
You undertake that the Content or any other information or data provided to the Service or any other use of the Service does not infringe or violate any confidentiality restrictions, copyright, patent, trademark, service mark, trade name, trade secret, domain name, or other intellectual property or proprietary rights of AlphaLens or any other third party and that you have the right to permit AlphaLens to use the aforesaid as described in this section.
AlphaLens will, in appropriate circumstances as determined in its sole discretion, terminate these Terms, including the license for the use of the Service and other rights granted to you herein, if you infringe the rights of others.
6.4 Feedback
Feedback you provide regarding the Service becomes our property, and we may use it without restriction or compensation to you.
7. Artificial Intelligence Disclaimer
The Service uses artificial intelligence and machine learning technologies to generate insights. AI-generated content may contain errors, biases, or inaccuracies.
All AI content is provided "as is" without warranty of any kind. You must independently verify important information before relying on it. We disclaim liability for decisions based on AI-generated content.
8. Quality of Service and Updates
The Service is continuously developed, contains complex code and functionality inclusive of third-party elements and services, and consequently may include technical mistakes, interruptions, inaccuracies, and typographical errors. As the Service will be continually developed, changes to functionality and layout may be carried out without advance notice. AlphaLens makes no warranties, expressed or implied, with respect to the availability, merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness, performance, and quality of the Service.
AlphaLens offers no guarantees and assumes no responsibility or liability of any kind with respect to services from affiliates or third parties, including without limitation any liability resulting from incompatibility between the Service and any third-party services. You agree that you will not hold AlphaLens responsible or liable for any matter caused by or related to services provided by any third party.
AlphaLens has no obligation to, and nothing in these Terms may be construed to require AlphaLens to, create, provide, or install updates to the Service. However, AlphaLens will from time to time update the Service and carry out updates and maintenance of the Service due to technical, security, or operational reasons, during which time the Service might be unavailable. AlphaLens will make reasonable efforts to arrange updates and maintenance outside of peak usage hours.
These Terms shall automatically incorporate and include any add-on components, third-party services and elements, amendments, features, modifications, supplements, updates, and other functionality or messages related thereto, including without limitation alterations of availability, content, features, functionality, security, storage, and other information relating to the Service, subject to any additional terms and conditions, including any additional fees and costs, provided by AlphaLens applicable to such amendments or updates.
9. Payment Terms
Payments are processed via Stripe, Inc., subject to its terms. You agree that payments made by you may be facilitated by a payment service on your behalf, and terms for such service may be provided by the payment service provider. If payment is performed using such service, you remain liable for payment of all amounts due under these Terms. AlphaLens is not liable for any third-party fees for the payment services.
All prices are in USD unless specified otherwise. Fees are non-refundable except as required by law, such as EU consumer protections. In addition to the fees for the Service, taxes such as sales tax or VAT may be imposed in your jurisdiction, and AlphaLens is not responsible for paying any such fees, charges, and taxes.
9.1 Subscriptions
Paid subscriptions auto-renew unless cancelled at least 30 days before the renewal date. AlphaLens may require payment upon renewal of the term for the Service. The term of Service is provided and agreed upon when you register for the Service but may be changed by you later. If payment of the renewal of the term of the Service is not made, the Service will be terminated.
We may increase prices up to 7% annually with 30 days' notice. Introductory or promotional pricing may not apply to renewals. You acknowledge and agree that we may change our charges, fees, and pricing for future renewals of the Service and that the cost of future renewals for the Service may increase. AlphaLens may amend the prices for the Service with three months' written notice. If the new prices are not accepted, the Service may be terminated before the new prices enter into force.
9.2 Non-Payment
Non-payment may result in suspension or termination of your access to the Service. You remain liable for all incurred fees. Interest may apply at 1.5% monthly or the maximum legal rate, whichever is lower.
10. Privacy and Data Protection
10.1 Privacy Policy
Our Privacy Policy explains our data collection and processing practices. By using the Service, you consent to those practices. When delivering the Service, AlphaLens will collect and process personal data about you and your use of the Service. By using the Service, you agree that AlphaLens can use your personal data in accordance with our Privacy Policy, as available on the AlphaLens website, and in accordance with any agreement with you including these Terms, any order for the Services, and any Data Processing Agreement.
You acknowledge and agree that the Service is conducted and provided by AlphaLens electronically, through the internet, and that AlphaLens cannot guarantee the security or privacy of any electronic communications in which you participate in transfer on the internet which are out of AlphaLens's control.
Any processing of personal data is subject to AlphaLens's Privacy Policy that is in effect at any time during the life of these Terms. You acknowledge that you have accessed and read AlphaLens's Privacy Policy available on the AlphaLens website.
10.2 Data Processing
In case these Terms apply between an entity and AlphaLens, the entity may be a data controller, and AlphaLens may be a data processor for certain processing activities, as described in AlphaLens's Privacy Policy. The processing of personal data that AlphaLens makes on behalf of the entity will be governed by AlphaLens's Data Processing Agreement. By entering into these Terms, the Data Processing Agreement is deemed accepted and is part of and included in the Terms where applicable.
10.3 Security
We implement industry-standard security measures to protect your data. We do not sell your personal data.
10.4 Compliance
We comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as described in our Privacy Policy.
11. Disclaimers and Limitations of Liability
11.1 Disclaimer of Warranties
The Service is provided "as is" on an as-available basis and without any warranty of any kind, inclusive but not limited to warranty for merchantability, fitness for any particular purpose, compatibility, workmanlike effort, accuracy, availability, and non-negligent performance other than as described by AlphaLens under the terms of these Terms.
We disclaim all implied warranties including merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee uninterrupted, error-free, or virus-free operation. We do not guarantee the accuracy, completeness, or timeliness of Data.
11.2 Limitation of Liability
AlphaLens shall not be liable for any indirect damages, including, without limitation, incidental and consequential damages, loss of profits or business opportunities, business interruption, or damages resulting from loss of confidentiality, data, or loss of access to the Service.
In any event, AlphaLens's total liability shall not exceed the greater of the amount paid by you for the Service during the last 12 months prior to the incident that caused the liability, or one hundred US dollars ($100).
These limitations apply except in cases of gross negligence, willful misconduct, or fraud.
11.3 Force Majeure
Force Majeure means any circumstances beyond the reasonable control of either party, including, without limitation, fire, explosion, pandemics, strikes or other labour disputes, riots or other civil disturbances, voluntary or involuntary compliance with any law, order, regulation, recommendation, or request of any governmental authority, internet outages, errors or downtime in networks, power supply, gateway, or similar failures of communication, and failures of third-party service providers including providers of internet services and telecommunications.
Neither party will have any liability, other than for the payment of money owing with the limitations set forth under the Terms, for their failure to perform any of their contractual obligations arising out of or in connection with events of force majeure.
12. Indemnification
You agree to indemnify, defend, and hold harmless AlphaLens and its partners, officers, directors, employees, and agents from all claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, that arise from your violation of these Terms, your use of the Service which is not in compliance with these Terms or is in breach of applicable laws, your Content, any infringement of any intellectual property, proprietary information, violation of privacy or other rights by you or by any person using your Login Information whether or not such use was authorised by you, and any damage caused to others through your use of the Service.
AlphaLens reserves the right, at its own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you. You shall cooperate in good faith with AlphaLens in asserting any available defences.
13. Dispute Resolution
13.1 Informal Resolution
You must first attempt informal resolution by contacting us at contact@alphalens.ai. We will attempt to resolve any disputes informally before proceeding to formal dispute resolution.
13.2 Arbitration
Unresolved disputes will be arbitrated by JAMS under its Streamlined Arbitration Rules and Procedures in Delaware. Class actions and collective proceedings are waived.
Note that some jurisdictions, such as those in the EU and UK, may not enforce arbitration clauses or class action waivers. Where not enforceable under applicable law, disputes may proceed in local courts of competent jurisdiction.
13.3 Equitable Relief
You acknowledge and agree that separate from any arbitration proceedings, AlphaLens may also seek injunctive or equitable relief in a court of competent jurisdiction to prevent irreparable injury to itself, its trademarks, and other intellectual property. In such proceeding, you consent to the jurisdiction of such a court.
14. Termination
14.1 Termination by You
You may terminate these Terms by stopping using the Service and deleting your account, or by contacting us at contact@alphalens.ai.
14.2 Termination by AlphaLens
AlphaLens may terminate these Terms, including the license and other rights granted to you herein, with one month's notice without cause. If you are in breach of these Terms or the Privacy Policy, AlphaLens may, at its sole discretion, terminate your access to or use of the Service without prior notice.
We may also suspend or terminate accounts for fraud, non-payment, illegality, or discontinuation of the Service.
14.3 Effects of Termination
The termination of the Terms, regardless of reason, will also terminate your subscription to the Service and will not cause any return of the fee for the remaining pre-paid subscription period. Termination does not entitle you to refunds except as required by applicable law.
Upon termination, access to the Service ceases immediately. You must delete any cached or downloaded Data. You may retain Data that has been incorporated into prior Work Product, provided such Data is not separately extractable.
Data related to your account will be stored until the termination of the Service or as required for legal compliance. Prior to deleting the account or deleting any information or files stored with the account, we will notify you at the contact information you have provided in the account.
We may retain user account data for as long as reasonably necessary to comply with legal obligations and enforce these Terms.
14.4 Survival
The following provisions survive termination: Section 1 (Definitions), Section 6 (Intellectual Property Rights), Section 10 (Privacy and Data Protection), Section 11 (Disclaimers and Limitations of Liability), Section 12 (Indemnification), Section 13 (Dispute Resolution), Section 14.3 (Effects of Termination), and this Section 14.4 (Survival).
15. General Provisions
15.1 Entire Agreement
These Terms together with the Privacy Policy and any applicable Data Processing Agreement and order forms constitute the entire agreement between you and AlphaLens regarding the Service.
15.2 Amendments
AlphaLens may, at any time, amend the provisions of these Terms, which shall be construed as an amendment to the agreement entered into by you and AlphaLens. We will provide 30 days' notice of material changes. Continued use of the Service after such notice constitutes acceptance of the amended Terms.
You agree to regularly check the Terms and AlphaLens's Privacy Policy on the AlphaLens website to view the current Terms and Privacy Policy with any amendments. If you do not accept parts or all amendments, the Terms and the agreement entered into will terminate, and you may not continue to use the Service.
15.3 Governing Law
These Terms and the agreement entered into by you and AlphaLens shall be governed by and interpreted in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles. This choice of law applies except where local consumer law requires otherwise.
15.4 Jurisdiction
Any dispute, controversy, or claim arising out of or in connection with the Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in Delaware, with the United States District Court for the District of Delaware or the Delaware Court of Chancery as the legal venue.
By using the Service, you expressly waive any claim that venue is improper or that the forum is inconvenient. You agree to submit to the personal jurisdiction of the courts specified herein for the purpose of litigating all such claims or disputes.
15.5 Severability
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.
15.6 No Waiver
Our failure to exercise or enforce any right or provision of these Terms will not constitute a waiver of such right or provision unless expressly agreed to by AlphaLens in a non-electronic writing manually signed by a duly authorised officer of AlphaLens.
15.7 Assignment
You may not assign or transfer these Terms without our prior written consent. AlphaLens is entitled, in whole or in part, to assign its rights and obligations under the Terms to a third party at its own discretion.
15.8 Notices
AlphaLens may need to inform you by sending you information about the Service, such as service announcements and administrative messages, by the email address you provided when registering for the Service or submitted in your Service user profile. You may also be contacted by other means of electronic communication or by posting a notice on the AlphaLens website. You are responsible for updating your contact information so you can receive information from AlphaLens.
AlphaLens may offer to send you promotional information by email or other means of electronic communication. You may choose to opt in to receiving such communication and can manage your consents in your account or by contacting AlphaLens.
15.9 No Agency
No agency, partnership, joint venture, or employment relationship is created by these Terms, and you have no authority to bind AlphaLens in any respect.
15.10 Export Compliance
You must comply with all applicable export and import laws and regulations.
15.11 Publicity
Unless you notify us otherwise in writing, you grant us the right to use your name and logo for marketing and promotional purposes. You may revoke this right at any time by contacting us.
16. Contact Information
AlphaLens is the trading name for Deckmatch, Inc. with the following contact information:
Deckmatch, Inc. DBA AlphaLens
470 Ramona St, Palo Alto, CA 94301-1707, USA
Email: contact@alphalens.ai
Website: alphalens.ai
By using AlphaLens, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service in their entirety.