Legal
AlphaLens Terms of Service
Last updated: May 8, 2026
These Terms include the AlphaLens Data Processing Addendum below. Jump to the DPA.
AlphaLens Terms of Service
Effective date: May 8, 2026
Last updated: May 8, 2026
These Terms of Service (the "Terms") form a binding legal agreement between you, and the organisation you represent (collectively, "you," "your," "Customer"), and Deckmatch, Inc. DBA AlphaLens ("AlphaLens," "we," "us," or "our"), and govern your access to and use of the AlphaLens competitive intelligence platform and related services (together, the "Service").
By clicking "I agree," "Sign up," "Subscribe," or any similar control, by entering into an Order Form, or by accessing or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms, the AlphaLens Privacy Notice, and the AlphaLens Data Processing Addendum (the "DPA") set out below, which applies whenever the Service involves the processing of personal data on your behalf.
The DPA is incorporated into these Terms by reference. By accepting these Terms, you accept the DPA on behalf of yourself and any organisation you represent. No separate signature is required.
These Terms include a mandatory individual arbitration clause and a class-action waiver in Section 17, which affect your legal rights, including the right to a jury trial and the right to participate in a class action. You may opt out of arbitration within thirty (30) days of first accepting these Terms by following the procedure in Section 17.6.
If you are entering into these Terms on behalf of an organisation, you represent and warrant that you have authority to bind that organisation. For questions about these Terms, please contact contact@alphalens.ai.
1. Definitions
In these Terms, in addition to terms defined elsewhere:
- API means the application programming interface AlphaLens makes available for programmatic access to the Service, subject to applicable Credits and rate limits.
- AlphaLens Data means the proprietary database of companies, products, and individuals associated with companies that AlphaLens compiles and curates from publicly available and licensed sources, together with the inferences, classifications, and other outputs that AlphaLens derives from that database.
- Authorised User means a natural person, such as your employee, contractor, or agent, authorised by you to use the Service through your account.
- Beta Features means features made available to you that are labelled beta, preview, alpha, experimental, or similar.
- Confidential Information has the meaning given in Section 11.
- Credits means the usage units that govern access to specific actions within the Service, as described in your subscription plan or Order Form.
- Customer Content means any data, documents, files, materials, queries, prompts, or other content that you, your Authorised Users, or your connected systems submit to or generate within the Service, but excluding AlphaLens Data, the Service, and output generated by the Service except to the extent such output is derived from materials you supplied.
- Order Form means an order document, online checkout flow, or similar instrument under which you subscribe to the Service.
- Subscription Term means the term of your subscription, as specified at checkout or in the applicable Order Form.
- Workflow Templates means pre-configured automation templates AlphaLens makes available for use with the Service or with third-party services.
- Work Product means materials you create that incorporate limited portions of AlphaLens Data in accordance with these Terms.
2. Eligibility and Account
2.1 Eligibility
You must be at least 18 years old, or the age of majority in your jurisdiction if higher, and have the legal capacity to enter into these Terms. The Service is intended for business use only and is not directed to consumers as that term is used under U.S. or EU consumer-protection law.
You may not use the Service if you, your organisation, or any beneficial owner is located in a country or region subject to comprehensive U.S., EU, UK, or other applicable trade or economic sanctions or embargoes, listed on any applicable sanctions, restricted-party, or denied-party list, or otherwise prohibited from receiving the Service under applicable law. You represent and warrant on a continuing basis that none of the foregoing applies.
2.2 Account Registration
To use the Service you must register for an account, provide accurate and current information, and create login credentials. You must keep your information current and your credentials confidential. You are responsible for all activity occurring under your account, whether or not you have authorised it. Notify us promptly at contact@alphalens.ai of any suspected unauthorised access to or use of your account.
2.3 Administrator and Authorised Users
You shall designate one or more natural persons as the responsible party for communicating with AlphaLens, managing your subscription, and adding or removing Authorised Users (each, an "Administrator"). You represent and warrant that the Administrator has authority to bind you.
The Administrator may add or remove Authorised Users by inviting them through the sign-up process or in your account settings. By adding an Authorised User, you instruct AlphaLens to contact that person to enable their access. You represent and warrant that, before inviting any Authorised User, you have informed that person and obtained their consent for AlphaLens to contact them in this regard, and that you have provided them with the AlphaLens Privacy Notice. You shall use only work email addresses when inviting Authorised Users.
You are responsible for ensuring that all Authorised Users comply with these Terms, and you are liable for their acts and omissions as if they were your own. You are responsible for the security and confidentiality of all login credentials, API keys, and similar identifiers used to access the Service. Login credentials must not be shared between persons.
Each subscription plan includes a fixed maximum number of Authorised User seats. The Service will not permit you to add Authorised Users beyond your plan's Seat maximum. If you require more Seats than your current plan allows, you must upgrade to a higher self-serve plan or contact AlphaLens at sales@alphalens.ai to subscribe to an Enterprise plan under a separately negotiated Order Form. Seat reductions take effect only at the start of the next Renewal Term in accordance with Section 9.10.
2.4 One Account Per Organisation
Unless your subscription plan or Order Form expressly provides otherwise, each organisation must maintain a single account. Creating, operating, or benefitting from multiple accounts in order to circumvent Credits, rate limits, free trial limits, or other Service limitations is a material breach of these Terms. We may use technical, network, and behavioural signals to detect linked or duplicate accounts and may suspend or terminate any account we reasonably believe is involved in such circumvention.
3. The Service
3.1 Description
The Service is an AI-native competitive intelligence platform. It provides semantic search across companies and products and supports sourcing, screening, market research, competitive analysis, pitch deck and document processing, custom research, and CRM integrations. The Service is described in more detail on our website and in materials we make available to you. We may add, modify, or discontinue features at any time, subject to Section 18.4.
3.2 Subscription and Prepaid Access
Access to the Service requires a paid subscription unless we make a free tier or trial available to you. Subscription tiers, included Credits, rate limits, trial limitations, and pricing are described on our pricing page, at sign-up, or in your Order Form. Subscriptions are prepaid: you pay in advance for the upcoming Subscription Term and access continues for the period paid for.
3.3 Licence
Subject to your compliance with these Terms and payment of applicable fees, AlphaLens grants you, during the Subscription Term, a limited, worldwide, non-exclusive, non-transferable, non-sublicensable, and revocable licence to access and use the Service, including the API, Chrome extension, and Workflow Templates, for your internal business purposes, and to access AlphaLens Data through the Service in accordance with Section 4.
3.4 Updates and Beta Features
We may update, modify, or improve the Service from time to time. We may make Beta Features available; Beta Features are provided "AS IS," may not be reliable or complete, may be modified or discontinued at any time, and are not subject to any service-level commitments.
3.5 Third-Party Integrations
The Service may interoperate with third-party services, including CRM systems, file-storage providers, and Workflow Template destinations. Your use of those third-party services is subject to your agreements with the third-party providers, and AlphaLens has no responsibility for their acts, omissions, availability, or content.
4. AlphaLens Data - Permitted and Prohibited Use
4.1 Permitted Use
Subject to these Terms, you may use AlphaLens Data made available to you through the Service for your internal business purposes, including to research and analyse companies and products for competitive intelligence, due diligence, sourcing, screening, market research, and competitive analysis; to generate competitive-intelligence and research reports for use within your organisation; to export AlphaLens Data through the Service, API, and Chrome extension within your Credits and rate limits; to incorporate limited, insubstantial portions of AlphaLens Data into Work Product with attribution to "AlphaLens.ai"; and to import AlphaLens Data into your CRM or internal systems for your operational use, provided that you do not use it to populate or enrich any database made available to third parties or to develop a product that competes with the Service.
4.2 Credits and Rate Limits
Credits, rate limits, and similar usage controls apply on a per-account basis, not per API key, and reset on the cycle described in your subscription plan or Order Form. Unused Credits do not roll over unless we expressly state otherwise. All access methods, including API access, the Chrome extension, exports, and Workflow Template runs, count against your Credits and limits.
4.3 Prohibited Use
You shall not, and shall not permit any Authorised User or third party to:
- build, train, develop, fine-tune, or evaluate any machine-learning, foundation, or artificial-intelligence model, or any database or product that competes with the Service or AlphaLens Data, using any portion of the Service, AlphaLens Data, or output generated by the Service;
- resell, redistribute, sublicense, lease, lend, share, or otherwise make the Service or AlphaLens Data available to any third party;
- use bots, scrapers, crawlers, or other automated tools, or any other means to extract, copy, aggregate, or otherwise acquire AlphaLens Data in volumes greater than ordinary human use consistent with your Credits and rate limits;
- cache, store, or replicate AlphaLens Data in any manner intended to avoid Credit consumption, API calls, or other Service usage;
- reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, models, weights, embeddings, or technological know-how underlying the Service, except to the extent expressly permitted by mandatory applicable law;
- impersonate any person or entity, misrepresent affiliation, or use the Service for fraudulent, deceptive, or market-manipulative purposes;
- use the Service to send or store unlawful, infringing, defamatory, harassing, or otherwise harmful content, or any malware, virus, worm, or similar harmful code;
- use the Service in violation of applicable law, third-party rights, or the policies of integrated third-party services;
- use the Service to substitute for or compete with the Service; or
- employ any hardware, software, device, or technique to pool connections or reduce the number of devices or users that directly access the Service in order to circumvent any Seat, Credit, rate, or other usage limit.
The restrictions in this Section 4.3 are independent of, and survive, the termination or expiry of these Terms.
4.4 Audit and Compliance
We may, at our cost, audit your use of the Service to confirm compliance with these Terms. You agree to cooperate with reasonable compliance reviews. If a review reveals material non-compliance, you will reimburse our reasonable audit costs, and we may suspend or terminate your access. We may also monitor aggregate Service usage and rate-limit, suspend, or restrict accounts that present security, integrity, or abuse concerns.
5. Customer Content
5.1 Ownership
As between you and AlphaLens, you retain all rights, title, and interest in and to your Customer Content. You represent and warrant that you own or have the necessary rights, licences, and consents to provide Customer Content to the Service and permit AlphaLens to process it as contemplated in these Terms, that Customer Content and your use of the Service do not infringe or violate any third-party right, and that you have a valid legal basis under applicable data-protection law for any personal data contained in Customer Content.
5.2 Licence to AlphaLens
You grant AlphaLens a worldwide, non-exclusive, royalty-free licence during the Subscription Term to access, host, copy, transmit, process, and otherwise use Customer Content solely as necessary to provide, secure, and support the Service for you and to comply with applicable law. We will not share Customer Content with our competitors, and we will not use Customer Content to provide services to other customers other than through aggregated and de-identified data as set out in Section 5.4.
5.3 No Use of Customer Content for AI Training
AlphaLens does not use Customer Content, including pitch decks and other documents you upload, custom research questions, or content accessed through CRM integrations, to train AlphaLens's foundation models or to train models for the benefit of any third party. We contract with our AI sub-processors for service tiers and configurations under which the sub-processor is prohibited from using Customer Content to train its or any third party's models.
5.4 Aggregated and De-Identified Data
We may use aggregated, de-identified, or otherwise non-personal information derived from your use of the Service, such as platform usage patterns, performance telemetry, and feature-adoption metrics, to operate, secure, and improve the Service and our other products. We will not re-identify, or attempt to associate with any individual or organisation, any such information.
5.5 Backups; Loss of Customer Content
The Service is not a backup or archival service. You are responsible for maintaining your own backups of Customer Content. AlphaLens is not liable for loss, deletion, corruption, or unavailability of Customer Content except as expressly provided in these Terms or the DPA.
5.6 Feedback
If you submit ideas, suggestions, comments, or other feedback about the Service, you grant AlphaLens a perpetual, irrevocable, worldwide, royalty-free, sublicensable, and transferable licence to use the feedback for any purpose without obligation to you. We will not identify you as the source of any feedback without your consent.
6. Intellectual Property
6.1 AlphaLens IP
The Service, AlphaLens Data, AlphaLens marks, and all associated intellectual-property rights are and will remain the exclusive property of AlphaLens and its licensors. Except for the limited licence in Section 3.3 and permitted use in Section 4.1, no rights are granted to you. AlphaLens reserves all rights not expressly granted.
6.2 Restrictions on AlphaLens IP
You shall not remove or alter proprietary notices, use any AlphaLens mark without prior written consent except for required attribution, or register any domain name, social-media handle, trademark, or similar identifier that contains or is confusingly similar to any AlphaLens mark.
7. AI Disclaimers
The Service uses artificial-intelligence and machine-learning technologies, including generative AI, to extract, classify, summarise, and present information. AI-generated output may be inaccurate, incomplete, biased, out of date, or otherwise unreliable. You must independently verify any output before relying on it for any decision. AlphaLens disclaims all liability for decisions made on the basis of AI-generated output. AI-generated output is provided "AS IS" and without warranty.
8. No Investment Advice
The Service and AlphaLens Data are informational only and are not, and shall not be relied upon as, investment, financial, legal, tax, accounting, or other professional advice. AlphaLens is not an investment adviser, broker-dealer, or fiduciary. Past performance is not indicative of future results. You are solely responsible for any investment, financing, transaction, or similar decision you make and should consult appropriate professional advisers.
9. Subscription, Payment, and Renewal
9.1 Pricing
Pricing is set forth on the pricing page, in your Order Form, or at checkout. All amounts are in U.S. dollars unless we expressly state otherwise.
9.2 Payment Processor
We use Stripe, Inc. ("Stripe") to process payments. By providing payment information, you authorise us, Stripe, and any associated tax-collection service to charge the payment method provided for the fees, taxes, and other amounts owed under your subscription on a recurring basis until you cancel. Your use of Stripe is subject to Stripe's terms. AlphaLens is not responsible for the acts, omissions, or fees of Stripe.
9.3 Taxes
Fees are exclusive of taxes, including sales tax, VAT, GST, and similar transaction taxes, unless we expressly state otherwise at checkout. You are responsible for any such taxes other than taxes on AlphaLens's net income. Where we are required to collect a tax, we or our payment processor will add it to your invoice.
9.4 Auto-Renewal
Your subscription will automatically renew at the end of each Subscription Term for an additional period of equal length at the then-current price, unless you cancel as described in Section 9.6 or unless we cancel as described in these Terms. By subscribing, you authorise us to charge your payment method for renewal fees on or about the renewal date. For annual subscriptions, we will send a renewal reminder by email between sixty-five (65) and ninety (90) days before the renewal date.
9.5 Price Changes
We may change pricing for future Subscription Terms by giving you at least thirty (30) days' notice before the start of the renewal term. If you do not accept the new price, you may cancel before the renewal date and your subscription will end at the end of the then-current Subscription Term. Continuing to use the Service after the renewal effective date constitutes acceptance of the new price.
9.6 Cancellation
You may cancel your subscription at any time through your account settings or by emailing contact@alphalens.ai.
Monthly subscriptions may be cancelled at any time and cancellation takes effect at the end of the then-current monthly billing period. For annual subscriptions, to prevent automatic renewal you must give us notice of cancellation at least sixty (60) days before the end of the then-current annual Subscription Term. For clarity, mid-term cancellation of an annual subscription does not entitle you to a refund of fees paid for the then-current annual Subscription Term, regardless of when notice is given. Cancellation does not entitle you to a refund of prepaid fees except as expressly provided in these Terms or as required by applicable mandatory consumer law.
9.7 Failed Payments and Dunning
If a charge fails, we may retry the charge, send notice to you, and grant a fourteen (14) day grace period before suspending the Service. If the charge remains unpaid after the grace period, we may suspend or terminate your access. You remain liable for unpaid amounts. Past-due amounts accrue interest at the lower of 1.5% per month or the maximum rate permitted by applicable law.
9.8 Chargebacks
You agree to contact us at contact@alphalens.ai to resolve any billing dispute before initiating a chargeback. Initiation of a chargeback for a charge that we determine in good faith to be valid is a material breach of these Terms, and we may suspend or terminate your account.
9.9 Refunds
Except as expressly provided in these Terms, in an Order Form, or as required by applicable mandatory consumer law, fees are non-refundable. Downgrades or Seat reductions take effect only at the start of the next Renewal Term and do not entitle you to a refund for the then-current Subscription Term.
9.10 Plan Changes
You may upgrade to a higher self-serve plan at any time during a Subscription Term, in which case we will charge a prorated amount for the remainder of the then-current Subscription Term and the upgrade will take effect immediately. If your needs exceed the highest self-serve plan, contact sales@alphalens.ai to discuss an Enterprise plan under a separately negotiated Order Form. Downgrades take effect only at the start of the next Renewal Term.
9.11 Free Trials
If we make a free trial available through the self-serve sign-up flow, the trial lasts seven (7) days and includes five hundred (500) Credits in total, regardless of the plan you select, unless we state different trial terms at sign-up or in an Order Form. Trial Credits do not roll over into a paid subscription. Unless you cancel before the trial ends, your subscription will automatically convert into the paid plan you selected at the end of the trial and we will charge your payment method.
10. Privacy and Data Protection
The AlphaLens Privacy Notice describes how we collect, use, and disclose personal data in connection with the Service. The Parties agree to comply with applicable data-protection legislation and that the DPA below applies to the processing of personal data in Customer Content. By accepting these Terms, you accept the DPA on behalf of yourself and any organisation you represent. We maintain reasonable administrative, physical, and technical safeguards designed to protect Customer Content and personal data against unauthorised access, use, alteration, and destruction. We do not sell personal data or Customer Content to third parties.
11. Confidentiality
Each Party may receive confidential or proprietary information of the other in connection with these Terms, including non-public technical, business, financial, and product information ("Confidential Information"). The recipient shall use the discloser's Confidential Information solely to perform under these Terms or to use the Service, protect it with at least reasonable care, and not disclose it to third parties except to personnel and advisers who need to know and are bound by confidentiality obligations. These obligations do not apply to information that is or becomes generally known through no fault of the recipient, was independently developed without use of the discloser's Confidential Information, was rightfully received from a third party without confidentiality obligation, or is required to be disclosed by law.
12. Disclaimers
THE SERVICE, ALPHALENS DATA, AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ALPHALENS DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, AND AVAILABILITY. ALPHALENS DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ALPHALENS DATA OR ANY OUTPUT IS ACCURATE, COMPLETE, OR CURRENT.
13. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, NEITHER PARTY SHALL BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, OPPORTUNITY, OR DATA, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
EACH PARTY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS SHALL NOT EXCEED THE GREATER OF THE FEES PAID OR PAYABLE BY YOU TO ALPHALENS UNDER YOUR SUBSCRIPTION DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM OR ONE HUNDRED U.S. DOLLARS ($100).
The limitations in this Section 13 do not apply to your payment obligations, indemnification obligations, breaches of Section 4.3, breaches of Section 11, or liability that cannot be limited under applicable law.
14. Indemnification
You shall defend, indemnify, and hold harmless AlphaLens, its affiliates, and their respective officers, directors, employees, and agents from third-party claims, damages, liabilities, losses, costs, and expenses arising out of or relating to your or your Authorised Users' use of the Service in violation of these Terms or applicable law, Customer Content, your breach of these Terms, or any dispute between you and a third party arising out of your use of the Service.
15. Force Majeure
Neither party will be liable for delay or failure to perform obligations, other than payment obligations and obligations arising from a shortage or lack of available funds, caused by events beyond its reasonable control, including acts of God, pandemic, war, terrorism, civil unrest, fire, flood, labour disputes, government action, internet or telecommunications outages, denial-of-service attacks, and acts or omissions of third-party providers.
16. Term, Suspension, and Termination
16.1 Term
These Terms commence when you first accept them and continue for so long as you have an active account or subscription, unless terminated earlier as provided here.
16.2 Termination by You
You may terminate these Terms by cancelling your subscription as provided in Section 9.6 and closing your account.
16.3 Termination for Cause
Either party may terminate these Terms with immediate effect by written notice if the other party fails to pay amounts due and remains in default not less than fourteen (14) days after notice, commits a material breach that is irremediable or not remedied within fourteen (14) days after notice, or becomes insolvent or subject to equivalent proceedings.
16.4 Suspension; Termination for Convenience by AlphaLens
AlphaLens may suspend your access to the Service, in whole or in part, with or without notice, if payment is overdue beyond the applicable grace period, if your use poses a security, legal, or integrity risk, if required by law or court order, or if AlphaLens discontinues the Service generally. AlphaLens may also terminate these Terms for convenience at any time. In that case, AlphaLens will refund the paid but unused portion of fees for the remainder of the then-current Subscription Term.
16.5 Effect of Termination
On termination or expiry, your right to access and use the Service ends immediately. You must cease use of and delete cached or downloaded AlphaLens Data, except to the extent AlphaLens Data has been incorporated into existing Work Product so long as it is not separately extractable. For thirty (30) days following termination, other than termination by AlphaLens for cause, AlphaLens will make Customer Content available for electronic export through the Service. After that period, AlphaLens may delete Customer Content subject to the DPA and applicable law.
16.6 Survival
Sections intended by their nature to survive termination will survive, including definitions, prohibited use, ownership, feedback, intellectual property, unpaid amounts and chargebacks, privacy and data protection, confidentiality, disclaimers, limitation of liability, indemnification, effect of termination, dispute resolution, and general provisions.
17. Dispute Resolution; Arbitration; Class Waiver
17.1 Informal Resolution
Before filing any claim, the parties shall first attempt in good faith to resolve any dispute by contacting the other in writing at contact@alphalens.ai and conferring informally for at least thirty (30) days. Filing a claim before completing this informal process is a material breach.
17.2 Binding Arbitration
If the dispute is not resolved informally, the parties agree that all disputes arising out of or relating to these Terms, the Service, or your relationship with AlphaLens shall be resolved by binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules and Procedures. The arbitration shall be seated in Wilmington, Delaware, or, at your election if you are a consumer, in your county of residence.
17.3 Class Waiver
The parties waive any right to participate in class, collective, mass, or representative proceedings, and the arbitrator may award relief only on an individual basis.
17.4 Mass-Arbitration Coordination
If twenty-five (25) or more substantially similar arbitration demands are or become pending in coordination, the parties shall use the JAMS mass-arbitration procedures or a similar batched procedure agreed by the parties.
17.5 Carve-Outs
Either party may bring a claim in small-claims court for any dispute within that court's jurisdiction. Either party may seek injunctive or equitable relief in a court of competent jurisdiction to protect its intellectual property or Confidential Information.
17.6 Right to Opt Out
You may opt out of this Section 17 by emailing contact@alphalens.ai within thirty (30) days of first accepting these Terms with the subject line "Arbitration Opt-Out" and including your name, account email, and a clear statement that you wish to opt out. Opting out does not affect any other provision of these Terms.
17.7 Local-Law Carve-Out
Where arbitration provisions or class waivers are unenforceable under mandatory local law, they will not apply, and disputes may be brought in the courts of competent jurisdiction in your country of habitual residence or as required by mandatory local law.
18. General
18.1 Governing Law
These Terms are governed by the laws of the State of Delaware, excluding conflict-of-laws rules. The U.N. Convention on Contracts for the International Sale of Goods does not apply.
18.2 Venue
Subject to Section 17, the state and federal courts located in Wilmington, Delaware are the exclusive venue for judicial proceedings arising from or relating to these Terms. Each party consents to personal jurisdiction in those courts.
18.3 Entire Agreement; Precedence
These Terms, the Privacy Notice, the DPA, and any Order Form constitute the complete and exclusive statement of the mutual understanding of the parties and supersede all previous agreements, communications, vendor questionnaires, sales materials, and demonstrations relating to their subject matter. In the event of conflict, the order of precedence is: (1) Order Form, as to its specific subject matter; (2) DPA, as to processing of personal data on Customer's behalf; (3) these Terms; (4) Privacy Notice.
18.4 Amendments
We may modify these Terms at any time. We will give you at least thirty (30) days' notice of material changes and post the updated Terms at https://alphalens.ai/terms. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.
18.5 Notices
We may give you notice through the email address associated with your account, by in-product notice, or by posting on the Service. You must give us notice at contact@alphalens.ai.
18.6 Assignment
You may not assign or transfer these Terms without our prior written consent. AlphaLens may assign these Terms to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of all or substantially all of its assets.
18.7 No Agency
Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship. Neither party may bind the other.
18.8 Severability; No Waiver
If any provision is held invalid or unenforceable, it will be severed and the remainder of these Terms will remain in effect. Failure to enforce any provision is not a waiver.
18.9 Export and Trade Compliance
You shall comply with all applicable export, import, sanctions, and anti-bribery laws, including the U.S. Export Administration Regulations, OFAC sanctions programmes, the U.S. Foreign Corrupt Practices Act, and the UK Bribery Act.
18.10 Publicity
Unless you notify us otherwise in writing, you agree that AlphaLens may use your name and logo to identify you as a customer of the Service on its website and in other marketing materials.
18.11 Prior Agreements
These Terms, and any associated Order Form and DPA, supersede any prior DeckMatch terms of service or similar agreement with respect to your continued use of the Service.
18.12 Contact
Deckmatch, Inc. DBA AlphaLens
470 Ramona St, Palo Alto, CA 94301-1707, USA
Email: contact@alphalens.ai
Web: alphalens.ai
AlphaLens Data Processing Addendum
Effective date: May 8, 2026
Last updated: May 8, 2026
This Data Processing Addendum (this "DPA") forms part of the AlphaLens Terms of Service (the "Main Agreement") between Deckmatch, Inc. DBA AlphaLens ("AlphaLens") and the legal entity that has accepted the Main Agreement ("Customer"; together with AlphaLens, the "Parties"). This DPA applies to AlphaLens's processing of Customer Personal Data on behalf of Customer in connection with AlphaLens's provision of the Service.
By accepting the Main Agreement, Customer accepts this DPA. No separate signature is required. Where Customer's procurement process requires a counter-signed copy, Customer may request one from contact@alphalens.ai.
The Parties have agreed on the following contractual clauses in order to meet the requirements of Article 28(3) of Regulation (EU) 2016/679 (the "GDPR") and to ensure the protection of the rights of the data subject.
1. Definitions
In this DPA, "Applicable Data Protection Law" means all data-protection laws applicable to a Party's processing of Personal Data, including the GDPR, the UK GDPR, the Swiss Federal Act on Data Protection, the California Consumer Privacy Act as amended by the California Privacy Rights Act, and other applicable U.S. state privacy laws. "Customer Personal Data" means Personal Data processed by AlphaLens on behalf of Customer pursuant to the Main Agreement, as further described in Annex 1. "EU SCCs" means the standard contractual clauses approved by Commission Implementing Decision (EU) 2021/914, Module Two. "Sub-Processor" means any processor engaged by AlphaLens to process Customer Personal Data. Other capitalised data-protection terms have the meanings given in the GDPR or, where appropriate, other Applicable Data Protection Law.
2. Scope and Roles
This DPA applies to AlphaLens's processing of Customer Personal Data when AlphaLens acts as a Processor on Customer's behalf. Customer is the Controller of Customer Personal Data and AlphaLens is the Processor. For Personal Data that AlphaLens processes as a controller, including account-administration data, security and operational logs, AlphaLens's proprietary database, billing, and fraud-prevention data, the AlphaLens Privacy Notice applies and this DPA does not. Where AlphaLens makes data from its proprietary database available to Customer through the Service, AlphaLens does not act as Customer's Processor in respect of that data.
In the event of any conflict between this DPA and the Main Agreement, this DPA prevails to the extent of the conflict in respect of Customer Personal Data.
3. Customer's Rights and Obligations
Customer is responsible for ensuring that the processing of Customer Personal Data is lawful and complies with Applicable Data Protection Law, including establishing a valid legal basis, providing required notices to data subjects, and not submitting special categories of Personal Data unless an appropriate legal basis applies. Customer's documented instructions are set out in this DPA, the Main Agreement, and Customer's use of the Service.
4. AlphaLens Acts on Documented Instructions
AlphaLens shall process Customer Personal Data only on Customer's documented instructions, except where required by applicable law. AlphaLens shall notify Customer promptly if, in its opinion, an instruction infringes Applicable Data Protection Law.
AlphaLens shall not use Customer Personal Data, or output derived from Customer Personal Data, to train AlphaLens's foundation models, to train any third party's models, or for any purpose other than to provide the Service. AlphaLens shall contract with its AI Sub-Processors for service tiers and configurations under which the Sub-Processor is prohibited from using Customer Personal Data to train its or any third party's models.
5. Confidentiality
AlphaLens shall ensure that personnel authorised to process Customer Personal Data are subject to confidentiality obligations and process Customer Personal Data on a need-to-know basis. AlphaLens shall periodically review personnel access and revoke access where it is no longer necessary.
6. Security
Taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing, as well as the risks to natural persons, AlphaLens shall implement and maintain appropriate technical and organisational measures to ensure a level of security appropriate to the risk. AlphaLens shall periodically test, assess, and evaluate the effectiveness of those measures and update them in response to evolving risks and threats.
7. Sub-Processors
Customer grants AlphaLens general written authorisation to engage Sub-Processors. AlphaLens shall give Customer at least thirty (30) days' prior notice of any addition or replacement of a Sub-Processor. Customer may object on reasonable data-protection grounds within thirty (30) days of notice. If the Parties cannot resolve the objection in good faith, Customer may terminate the affected portion of the Service and receive a pro-rated refund of prepaid fees for the unused portion of the Subscription Term.
AlphaLens shall impose data-protection obligations on each Sub-Processor that are no less protective than those in this DPA, remains liable to Customer for Sub-Processor acts and omissions, and shall make available relevant data-protection terms of its agreements with Sub-Processors on reasonable request, with redactions of commercial information that does not affect data-protection content.
8. Assistance to Customer
Taking into account the nature of the processing and information available to AlphaLens, AlphaLens shall assist Customer in fulfilling obligations to respond to data-subject requests and in ensuring compliance with obligations under Articles 32-36 GDPR, including breach notification, data-protection impact assessments, and prior consultation where required. If AlphaLens receives a data-subject request directed at Customer Personal Data, AlphaLens shall promptly forward the request to Customer and shall not respond except on Customer's instructions or as required by law.
9. Personal Data Breach
AlphaLens shall notify Customer without undue delay after becoming aware of a personal data breach affecting Customer Personal Data. The notification shall include, to the extent known, the nature of the breach, the likely consequences, and the measures taken or proposed to address the breach and mitigate adverse effects. AlphaLens shall provide additional information as it becomes available and reasonably assist Customer in fulfilling notification obligations.
10. International Transfers
AlphaLens shall not transfer Customer Personal Data outside the European Economic Area, the United Kingdom, or Switzerland, as applicable, except in compliance with Chapter V GDPR or equivalent provisions of UK GDPR or Swiss FADP and only on Customer's documented instructions, which include this DPA. Where Customer Personal Data subject to the GDPR is transferred to a country without an adequacy decision, the EU SCCs (Module Two) are incorporated into this DPA by reference. Where Customer Personal Data subject to the UK GDPR is transferred to a country without adequate protection, the UK Addendum is incorporated by reference. Swiss transfers use the EU SCCs with Swiss-law modifications.
11. Audits
AlphaLens shall make available to Customer all information necessary to demonstrate compliance with Article 28 GDPR and this DPA, and shall allow for and contribute to audits conducted by Customer or an auditor mandated by Customer. AlphaLens may satisfy audit obligations by providing available independent third-party audit reports and responding to reasonable security questionnaires. On-site audits may be conducted no more than once per twelve-month period, except where required by a supervisory authority or following a confirmed personal data breach, on at least thirty (30) days' prior written notice, during normal business hours, in a manner that does not interfere with AlphaLens's business operations, and at Customer's cost.
12. Deletion and Return
On termination of the Main Agreement, or earlier on Customer's instruction, AlphaLens shall, at Customer's choice, delete or return Customer Personal Data and delete existing copies, except where storage is required by law. AlphaLens may retain Customer Personal Data in routine, secure, encrypted backups for a limited period in accordance with its standard backup-retention schedule, after which the data is deleted.
13. Term and Termination
This DPA takes effect on the date Customer accepts the Main Agreement, or such later date as Customer first provides Customer Personal Data, and continues for as long as AlphaLens processes Customer Personal Data on Customer's behalf. Either Party may require renegotiation if changes to Applicable Data Protection Law materially affect this DPA.
14. Liability
Each Party's liability under this DPA is subject to the liability provisions of the Main Agreement, except that nothing in the Main Agreement limits or excludes liability that cannot be limited or excluded under Applicable Data Protection Law. The Parties' obligations under the EU SCCs, UK Addendum, or other applicable transfer mechanisms apply as set out in those instruments.
15. Order of Precedence
In case of conflict, the order of precedence is: the EU SCCs, UK Addendum, or other applicable transfer mechanism in respect of cross-border transfers and only to the extent of conflict with that mechanism; this DPA; then the Main Agreement.
16. Amendments
AlphaLens may update this DPA from time to time to reflect changes in Applicable Data Protection Law or AlphaLens's processing practices. Material updates will be made on at least thirty (30) days' notice. If Customer reasonably objects on data-protection grounds, the Parties shall use good-faith efforts to resolve the objection, failing which Customer's exclusive remedy is termination as described in Section 7.2.
17. Contacts
Customer: as specified in Customer's account profile or in any Order Form. AlphaLens: contact@alphalens.ai. Postal address as set out in the Main Agreement. The Parties shall keep each other informed of changes to contact details.
Annex 1 - Description of Processing
Subject matter and duration. AlphaLens processes Customer Personal Data to provide the Service to Customer for the duration of the Main Agreement and as further described in Section 12.
Nature and purpose. Processing includes hosting and serving Customer's account, Authorised Users, and Customer Content; pitch deck and document processing, including extraction, classification, indexing, summarisation, storage, and enrichment; custom research; CRM and business-tool integrations; security and integrity of the Service; support and troubleshooting; and compliance with applicable law.
Categories of data subjects. Customer's Authorised Users and personnel; individuals identified in Customer Content, including founders, executives, advisors, employees, customers, investors, and other individuals identified in pitch decks, custom research questions, or CRM data; and other individuals identified in Customer Content.
Categories of Personal Data. Identifiers and contact information, employer, role, professional information, commercial information, content of customer-uploaded documents and queries, usage data, and any other Personal Data submitted to or generated by the Service in the course of Customer's use.
Special categories. AlphaLens does not deliberately solicit or process special categories of Personal Data on Customer's behalf. To the extent any special category of Personal Data is contained in Customer Content, Customer is responsible for ensuring that an appropriate legal basis applies.
Annex 2 - Technical and Organisational Measures
AlphaLens has implemented technical and organisational measures appropriate to the risk to ensure the security of Customer Personal Data, including encryption in transit using TLS 1.2 or higher and encryption at rest using industry-standard encryption; access controls, integrity monitoring, availability and disaster-recovery controls; backup and restoration procedures; vulnerability scanning, penetration testing, vulnerability management, patch management, secure development, and change management; individual user accounts, multi-factor authentication, role-based access controls, and periodic access reviews; logging and monitoring; vendor due diligence; and a documented incident-response process.
Annex 3 - Authorised Sub-Processors
Customer authorises AlphaLens to use Sub-Processors for the processing described in this DPA. Current categories include cloud hosting and infrastructure providers, AI and large-language-model providers, document parsing and OCR providers, customer-relationship and business-tool integration providers, and operational tools for error monitoring, analytics, customer support, billing, and email delivery. A current named list is available to customers on request at contact@alphalens.ai. AlphaLens shall not engage a Sub-Processor for a materially different category of processing without complying with Section 7.
Annex 4 - EU Standard Contractual Clauses
Where the EU SCCs apply pursuant to Section 10, Module Two (controller to processor) applies. Clause 7 (Docking clause) applies. Clause 9(a) Option 2 (general written authorisation) applies, with the thirty (30) day prior-notice period in Section 7.2. The optional language in Clause 11(a) is not included. Clause 17 governing law is Ireland and Clause 18 forum is the courts of Ireland. Data Exporter is Customer as identified in Customer's account profile or Order Form. Data Importer is Deckmatch, Inc. DBA AlphaLens, 470 Ramona St, Palo Alto, CA 94301-1707, USA, contact contact@alphalens.ai. Annexes I, II, and III are completed by Annexes 1, 2, and 3 of this DPA.
Annex 5 - UK International Data Transfer Addendum
Where the UK Addendum applies, Table 1 (Parties) is as set out in Annex 4, Table 2 selects EU SCCs Module Two with the elections in Annex 4, Table 3 Appendix Information is as set out in Annex 4, and Table 4 permits either Party to end the Addendum as set out in Section 19 of the Addendum.
Annex 6 - California Consumer Privacy Act Service Provider Addendum
This Annex applies to the extent AlphaLens processes Personal Information of California consumers on Customer's behalf. Customer is a Business and AlphaLens is a Service Provider and, where applicable, a Contractor. AlphaLens shall not sell or share Personal Information; retain, use, or disclose Personal Information for any purpose other than providing the Service to Customer or as otherwise permitted by the CCPA; retain, use, or disclose Personal Information outside the direct business relationship; or combine Personal Information received from Customer with Personal Information received from or on behalf of another person except as permitted by CCPA regulations. AlphaLens certifies that it understands and will comply with these restrictions, shall flow down equivalent restrictions to Sub-Processors, shall notify Customer if it determines it can no longer meet its obligations, and shall reasonably assist Customer in responding to verifiable consumer requests.