AlphaLens Terms of Service

Last Updated: September 27, 2025

Welcome to AlphaLens.

This is a binding legal agreement ("Agreement" or "Terms") between you ("you," "your," or "User") and Deckmatch, Inc., doing business as AlphaLens.ai ("AlphaLens," "we," "us," or "our"), governing your access to and use of the AlphaLens competitive intelligence platform and all related services (the "Service"). By accessing or using the Service, you agree to be bound by these Terms, including our mandatory arbitration provision and class action waiver in Section 12.

For questions regarding these Terms, contact us at contact@alphalens.ai.


1. Definitions

1.1 "API" means the application programming interface provided by AlphaLens for programmatic access to the Service, subject to specified rate limits.
1.2 "Credits" means the usage units that govern access to the Service, where different actions consume different amounts of Credits.
1.3 "Data" means the information, analytics, and intelligence available through the Service, including our proprietary database of 12+ million products and companies.
1.4 "Workflow Templates" means pre-configured automation templates for use with third-party services.
1.5 "Work Product" means materials you create that incorporate limited Data from the Service in accordance with these Terms.
1.6 "Beta Features" means features labeled as “beta,” “preview,” or “experimental,” which may not be fully tested or reliable.


2. Eligibility and Account Requirements

2.1 Age and Authority

  • You must be at least 13 years old to use the Service.
  • You represent and warrant that you have the legal capacity and authority to enter into these Terms.
  • If you are entering these Terms on behalf of an organization, you represent and warrant that you have authority to bind that organization.

2.2 Account Registration and Security

  • You must provide accurate, current, and complete information during registration and maintain its accuracy.
  • You are responsible for safeguarding your account credentials and all activities under your account.
  • You must immediately notify us of any unauthorized use of your account or security breach.
  • We reserve the right to suspend or terminate accounts we reasonably suspect are accessed by unauthorized parties.

2.3 Single Account Restriction

  • Each individual may maintain only one free account.
  • Creating or benefiting from multiple accounts to circumvent Service limitations constitutes fraud and a material breach.
  • We employ technical and behavioral detection methods, including but not limited to device fingerprinting, IP analysis, and behavioral patterns, to identify linked accounts.
  • Violations may result in immediate termination of all associated accounts without notice and may be reported to authorities.
  • Systematic commercial exploitation through multiple accounts may result in legal action for damages, including investigation and enforcement costs.

2.4 Geographic Availability

The Service is available globally except in countries subject to U.S. trade restrictions.


3. Permitted Use

3.1 Scope of License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes. This license does not include resale, sublicensing, or redistribution of the Service or Data except as expressly permitted.

3.2 Allowed Uses

You may use the Service to:

  • Research and analyze competitors for internal business intelligence.
  • Generate competitive intelligence reports for use within your organization.
  • Export Data that is visible through the Service, subject only to API and Credit limits.
  • Access our API within your allocated Credits and limits.
  • Use our Chrome extension and Workflow Templates as intended.
  • Incorporate limited, insubstantial portions of Data into external presentations with attribution: "Source: AlphaLens.ai".
  • Create derivative insights based on Data for internal strategy.
  • Import Data into your CRM or internal systems solely for your organization’s operational use.

3.3 Credits and Usage Limits

  • Free accounts: 500 Credits per monthly cycle (approx. 100 API calls).
  • Credits reset monthly and do not roll over.
  • Free accounts: up to 100 API requests per minute.
  • Paid accounts: higher limits as described on our pricing page.
  • Rate limits apply per account, not per API key.
  • All usage methods (API, extensions, workflows) count against Credits.
  • Paid tiers with higher limits and features are available.

3.4 Beta Features

We may offer Beta Features. These are provided as-is, may change or be discontinued at any time, and may not meet the same reliability or security standards as the rest of the Service.


4. Prohibited Uses

You shall not, and shall not permit others to:

  • Create or use multiple accounts.
  • Use bots, scrapers, or automated means to exceed normal human use.
  • Manually copy or extract substantial portions of Data.
  • Build or offer competitive intelligence products using our Data.
  • Resell, redistribute, or share account access or Data.
  • Cache Data to avoid API calls or Credit use.
  • Train or test machine learning/AI systems with our Data without written consent.
  • Impersonate any person or entity.
  • Circumvent or disable Credits, limits, or security.
  • Use the Service to manipulate markets or engage in deceptive practices.
  • Reverse engineer or decompile the Service.
  • Violate laws or third-party rights.

4.3 Audit Rights

We may review your use of the Service to confirm compliance with these Terms. You agree to cooperate with compliance reviews and reimburse our costs if material violations are found. Reviews will be conducted reasonably and without undue disruption.

You may not use the Service to substitute for AlphaLens products or to compete with us.


5. No Investment Advice Disclaimer

  • The Service is not investment advice.
  • We are not an investment advisor, broker-dealer, or fiduciary.
  • Data (including valuations, funding rounds, and performance metrics) is informational only.
  • You are solely responsible for your investment decisions.
  • Past performance does not guarantee future results.

6. Intellectual Property Rights

6.1 Our Proprietary Rights

AlphaLens owns all rights, title, and interest in and to:

  • Our database of 12+ million products and companies.
  • Algorithms, including semantic search and analytical methods.
  • The Service’s software, technology, and infrastructure.
  • Our trademarks, trade names, and logos.
  • Trade secrets and confidential business information.

No rights are granted except as expressly provided.

6.2 Your Content

  • You retain ownership of content and data you upload.
  • You grant us a limited license to use Your Content to provide and improve the Service.
  • We will not share Your Content with competitors or use it beyond Service provision.
  • We may collect anonymized, aggregated usage data to improve the Service.

6.3 Feedback

Feedback you provide becomes our property, and we may use it without compensation.


7. Artificial Intelligence Disclaimer

  • The Service uses AI/ML to generate insights.
  • AI-generated content may contain errors, biases, or inaccuracies.
  • All AI content is provided "AS IS" without warranty.
  • You must independently verify important information.
  • We disclaim liability for decisions based on AI-generated content.

8. Payment Terms

  • Payments are processed via Stripe, Inc., subject to its terms.
  • All prices are in USD unless specified.
  • Fees are non-refundable except as required by law (e.g., EU consumer protections).

8.1 Subscriptions

  • Paid subscriptions auto-renew unless cancelled 30 days before renewal.
  • We may increase prices up to 7% annually with 30 days’ notice.
  • Introductory pricing may not apply to renewals.

8.2 Non-Payment

  • Non-payment may result in suspension or termination.
  • You remain liable for incurred fees.
  • Interest may apply at 1.5% monthly or the maximum legal rate.

9. Privacy and Data Protection

  • Our Privacy Policy explains our practices.
  • By using the Service, you consent to those practices.
  • We implement industry-standard security.
  • We do not sell your personal data.

9.5 Compliance

We comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as described in our Privacy Policy.


10. Disclaimers and Limitations of Liability

  • The Service is provided "AS IS" and "AS AVAILABLE" without warranties.
  • We disclaim all implied warranties (merchantability, fitness, accuracy, availability).
  • We do not guarantee uninterrupted, error-free, or virus-free operation.
  • We do not guarantee the accuracy, completeness, or timeliness of Data.
  • Our total liability is capped at the greater of (a) fees you paid in the prior 12 months, or (b) $100.
  • No liability for indirect, incidental, or consequential damages (lost profits, data, goodwill).
  • Exceptions: gross negligence, willful misconduct, or fraud.

10.3 Force Majeure

We are not responsible for any failure or delay caused by events beyond our reasonable control, including natural disasters, pandemics, acts of government, internet outages, strikes, or other circumstances outside our control.


11. Indemnification

You agree to defend and indemnify AlphaLens against claims, damages, and expenses arising from:

  • Your violation of these Terms,
  • Your use of the Service,
  • Your Content, or
  • Damage caused to others through your use.

12. Dispute Resolution

  • You must first attempt informal resolution by contacting us.
  • Unresolved disputes will be arbitrated by JAMS under its Streamlined Rules in Delaware.
  • Class actions and collective proceedings are waived.

Note: Some jurisdictions (e.g., EU/UK) may not enforce arbitration or class action waivers. Where not enforceable, disputes may proceed in local courts.


13. Termination

  • We may suspend/terminate accounts for breach, fraud, non-payment, illegality, or discontinuation.
  • You may terminate at any time by contacting us.
  • Termination does not entitle refunds.

13.1 Effects

  • Access ceases immediately.
  • You must delete cached/downloaded Data.
  • You may retain Data incorporated into prior Work Product (not extractable).
  • We may retain user account data for as long as reasonably necessary to comply with legal obligations and enforce these Terms.

13.2 Survival

The following provisions survive termination:

  • Section 1 (Definitions)
  • Section 9 (Privacy and Data Protection)
  • Section 10 (Disclaimers and Limitations of Liability)
  • Section 11 (Indemnification)
  • Section 12 (Dispute Resolution)
  • Section 13.3 (Effects of Termination) and this Section 13.2 (Survival)

14. General Provisions

  • These Terms + Privacy Policy = Entire Agreement.
  • We may update Terms with 30 days’ notice; continued use = acceptance.
  • Governed by Delaware law (except where local consumer law requires otherwise).
  • Invalid provisions do not affect enforceability of the rest.
  • Our failure to enforce a provision is not a waiver.
  • You may not assign without our consent; we may assign freely.
  • Notices are by email.
  • No agency or employment relationship is created.
  • You must comply with all export/import laws.

14.1 Publicity

Unless you notify us otherwise in writing, you grant us the right to use your name and logo for marketing and promotional purposes. You may revoke this right at any time by contacting us.


15. Contact Information

AlphaLens.ai
Email: contact@alphalens.ai


By using AlphaLens, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service in their entirety.

Cookie Preferences

We use essential cookies to ensure our website functions properly and provides you with the best user experience. With your consent, we may also use analytics cookies to understand how you interact with our site, helping us continually improve our services and offerings.