Dear friends,
On the last night of October, we turned AlphaLens off. The search bar is quiet now, and this is the last page we will publish.
We began in 2023 with a stubborn idea: that markets are made of products, not just company names, and that if you could see the products clearly, you could finally see a market whole. It started as Deckmatch, pulling structure out of pitch decks one slide at a time. It grew into an index of more than 28 million companies and 100 million products, built to find the bootstrapped, the niche and the quietly excellent — the ones that never issue a press release.
We loved the work. We loved the long arguments about entity resolution, the first time a market map came back with a name nobody in the room had heard of, and the small, private thrill of watching a deck become a clean row. Most of all, we loved building for people who told us, plainly and often, what was wrong with it.
Building the product turned out to be the part we were good at. Turning it into a company that could stand on its own, for long enough, is where we came up short. We would rather close the doors with care than let something we are proud of slowly fade.
So, thank you.
To our customers. You trusted a young company with your pipelines, your theses and your Monday mornings. You filed the bug reports, sat through the walkthroughs and pushed us to be more precise than we thought we needed to be. Nearly every good idea in AlphaLens had one of you somewhere behind it.
To our investors. You backed two founders and a problem you had felt yourselves. You stayed patient when the path bent and honest when it mattered. We wish we had a better outcome to hand back to you, and we will not forget that you believed.
To our team, in Oslo, Stockholm and Palo Alto. You built something remarkable with very little, and you did it with good humour and real kindness toward one another. Whatever you build next will be lucky to have you.
We had hoped for a different ending. We could not have asked for better company along the way.