Privacy Notice

Introduction
AlphaLens ("Service"), provided by Deckmatch, Inc. ("we," "us," or "our"), is committed to safeguarding your personal data. This Privacy Policy outlines how we collect, use, and protect data for users of AlphaLens, our competitive intelligence platform. For residents of California please refer to our Privacy Notice for California Residents.


By using AlphaLens, you agree to the terms herein. For questions, contact us at contact@deckmatch.com.

1. Data Controller

Deckmatch, Inc. is the data controller for personal data processed through AlphaLens. This means we determine the purpose and means of processing.

Contact Details:
Deckmatch, Inc.
Email: contact@deckmatch.com

2. Why and How We Process Personal Data

We process data to deliver, secure, and improve AlphaLens. Below are key purposes and legal bases:

2.1 Service Provision (Free and Paid Tiers)

• Free Tier:
  • Purpose: Provide domain-specific market research after verifying your work email ownership.
  • Data Collected: Name, work email, company domain, technical logs (IP, device info).
  • Legal Basis: Legitimate interest (GDPR Art. 6(1)(f)) to deliver services.
• Paid Tier:
  • Purpose: Enable advanced features (natural language search, product lookups, API access).
  • Data Collected: Payment details, user queries, API usage logs, enriched market data.
  • Legal Basis: Contractual necessity (GDPR Art. 6(1)(b)).

2.2 Communications

• Service Updates: Send technical notices (e.g., downtime, upgrades) to all users.
• Marketing: Newsletters require consent (GDPR Art. 6(1)(a)); unsubscribe via email or embedded links.

2.3 Security & Analytics

• Logs: Process IP addresses, access times, and device data to prevent abuse (legitimate interest).
• Cookies: Use Framer, Google Analytics, and HubSpot for functionality and analytics (consent required for non-essential cookies).

2.4 Third-Party Data

We enrich user-provided data with public sources (e.g., company websites, LinkedIn) under legitimate interest (GDPR Art. 6(1)(f)).

3. Data Retention

• Free Tier: Data retained until account deletion or 2 years of inactivity.
• Paid Tier: Data held for duration of subscription + 5 years for legal compliance.
• Cookies: Stored per user consent (up to 24 months).

4. Data Sharing & Transfers

• Subprocessors: Use AWS (hosting), Stripe (payments), and HubSpot (CRM) under GDPR-compliant agreements.
• International Transfers: Data may be transferred outside the EEA with safeguards (e.g., Standard Contractual Clauses).

5. Your Rights

• Access/Portability: Request a copy of your data.
• Correction/Deletion: Update or remove inaccurate data (unless legally required to retain).
• Object/Restrict: Challenge processing based on legitimate interest.
• Withdraw Consent: For newsletters or cookies.

Submit requests to contact@deckmatch.com. We respond within 30 days.

6. Security Measures

• Technical Safeguards: Encryption, access controls, and regular audits.
• Breach Notification: Notify regulators (e.g., EU DPAs, California AG) within 72 hours of significant breaches.

7. Dispute Resolution

• EU/UK Users: Lodge complaints with your local Data Protection Authority.
• U.S. Users: Contact your state Attorney General or the FTC.

8. Changes to This Policy

We update this policy periodically. Changes take effect upon posting on alphalens.com/privacy

Attachment: Cookies Used

Framer (Website functionality)
HubSpot (MarketingCRM)

By using AlphaLens, you acknowledge this Privacy Policy.

Deckmatch, Inc.
Email: contact@deckmatch.com
Website: alphalens.com